Wednesday, April 20, 2011

Digital Film (Possible Technology?)

RE-35 Digital-film
I saw an article about a piece of new tech recently that would turn film cameras into digital ones (which is pretty cool).
I have a Konica-Minolta that I could use it in too, but as I was reading into the article and the comments I found out that it was something a company put out as an April Fool's prank, and never intended for actual production.
Here's a bit of the article below and the message from the "inventor" of the technology:

"For photographers who are attached to their analog equipment but can no longer resist the pull of the digital age, RE35 proposes a solution: a digital cartridge that fits into any 35mm camera and connects to your computer via USB.
"The RE-35 cartridge, in place of film, has a pull-out “sensor” that captures the images and saves them to flash memory within the cartridge. When plugged in to a computer, the cartridge charges and transfers images with built-in software."

All in all it sounds like a pretty cool piece of equipment, but here is what the producer had to say about it:

"Thankyou for your enquiry about Re35.
Some good news:
The feedback to our "product" has truly been overwhelming. It seems Re-35 really addresses a need and people worldwide can't seem to wait to get their hands on our "product".

The bad news:
Some things are to good to be true!
Re35 does not really exist. We (the design company Rogge & Pott) created Re35 as an exercise in identity-design. We invented the "product" because it was something that we had wished for for a long time (as many others).
We launched the website and sent out "press releases" on April first - thinking, that the date would make clear, that Re35 is just wishful thinking - a classic April Fools Prank!

All this attention Re35 ist getting might actually be good for something. It proves, that there is a gigantic community of photographers with analog equipment out there that is desperately waiting for a product like this to come along.

We hope there are no hard feelings
and that you are not too disappointed.

Cheers from Germany.
Henning Rogge

Too bad! Would have been nice to get digital images off of manual cameras.

To view the the full article on PopularScience, go here (


  1. It is sad this was not a real product. I have an old camera that I really love, but the film is so expensive! They really should create something like this, it would sell very well I think.


I would love to hear from you! Just keep it clean!